Business Intelligence Analyst based in Morocco. Specialized in Power BI, SQL, Python, and Data Visualization. I turn raw data into dashboards and insights that drive business decisions. Contact: [email protected] | LinkedIn: linkedin.com/in/youssef-kassimi-b651a9389

Project 1: Sales Performance Dashboard - Power BI

Problem: The company lacked a clear view of sales performance across cities, product categories, and time. Manual reporting was slow.

My Role:

1. Data Cleaning & Transformation using Power Query
2. Data Modeling and DAX for KPIs like Profit Margin % and ROAS
3. Dashboard Development in Power BI with filters by City, Category, Month
4. Publishing to Power BI Service

Tools Used: Power BI, Power Query, DAX, Data Modeling, Excel

Key Results:

• $98.33K Total Revenue | 39.54% Profit Margin
• Top City: Casablanca $8.5K Profit | Top Category: Electronics $54K Revenue
• Revenue growth: +9.5% from June to August
• Reduced manual reporting time by 90%

Dashboard_Youssef_Kassimi.pdf.pdf